P U R R A
Year : 2015
Title : Toast
Client : Singha
Agency : Ogilvy&Mather
Director : Un / Wuthisak Anarnkaporn
After the successful rebranding campaign, Tears won Thailand popular vote in 2014, PURRA mineral water stands for nature of woman. In 2015 client selected Ploy Chermarn Boonyasak, Thailand biggest female star as a presenter to empasized femenism positioning in actress perspective.
To create one long take for 45 sec. on television, we need to precicely control speed, movement and how the key light stably stop and run over and over without dragging or rushing the actress from conveying specific emotion for each of her lines. We end up builded a clock work machine for that.
Then follow up with an online campaign.