E A S Y B U Y
Year : 2015
Title : Potential
Client : Easy Buy Public Company Limited
Agency : Leo Burnett
Director : Un / Wuthisak Anarnkaporn
Easy Buy, a consumer financial product, needed to make an impact after 5 years without any communications.
Among clutter of drama-commercials all over TV and online, this commercial needed a breakthrough storytelling.
To show two possible future of a poor child, we came up with the idea of making two life montages without a single cut.
Camera work, tracking speed, aspectratio, music composing needed to be precisely done for 60 seconds TV media.