E A S Y  B U Y

 

 

Year : 2015

Title : Potential

Client : Easy Buy Public Company Limited

Agency : Leo Burnett

Director : Un / Wuthisak Anarnkaporn

 

Easy Buy, a consumer financial product, needed to make an impact after 5 years without any communications.

Among clutter of drama-commercials all over TV and online, this commercial needed a breakthrough storytelling.

To show two possible future of a poor child, we came up with the idea of making two life montages without a single cut.

Camera work, tracking speed, aspectratio, music composing needed to be precisely done for 60 seconds TV media. 

 

 

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